Brand Journalism: Some of Our Favorite Stories

Spinal Cord Injury Patients Conquer Fear One Step at a Time at Seton Recovery Center
Health News Texas | July 9, 2012
by Ed Lallo

For spinal cord injury patients ‘fear’ is a part of everyday life, especially the fear that they may never have the life they once enjoyed. As a quadripertic Daniel Curtis faces that fear daily from his wheelchair, but trust in a recently installed rehabilitation system at the Seton Brain & Spine Recovery Center has displaced the fear and drives him on a mission to walk once again. Read Full Story Here!

E-Bra, A Life Saving Two Cup Recipe for Radiation Exposure
Health News Texas | Jan 20, 2012
by Ed Lallo

When the Chernobyl nuclear power plant ruptured in Ukraine in 1986, Dr. Elena Bodnar was brought in to treat victims of radiation poisoning and to study the consequences of radiation exposure. Read Full Story Here!

Seton’s Jesús Garza: Obamacare is Significant Step Towards Better Care for Americans
Health News Texas | June 28, 2012
by Ed Lallo

In one of the most highly anticipated high-court rulings, the U.S. Supreme Court upheld in a 5-4 decision the controversial Affordable Health Care Act, better known as Obamacare. The ruling will have a direct effect on indigent and working poor health care in Austin and Central Texas, as well as possibly influence the success or failure of a proposed medical school to be located in Austin.  Read Full Story Here!

IABC Has John Clemons Number on Speed-Dial – Calling Him as Interim Director
Be Heard Austin | Feb 9, 2012
by Ed Lallo

For Clemons, IABC is about the discipline of communications which encompasses public relations, corporate communications, employee communications, branding, marketing, corporate social responsibility and social media. Read Full Story Here!

The Tom Mattia Tapes: Chapter One – The Art of Storytelling Communications
Be Heard Austin | April 15,2012
by Ed Lallo

Tom Mattia, former Global Head of Communications for Coke and EDS and Chief Communications Officer at Yale University, sat down with Ed Lallo of Newsroom Ink to discuss public relations and communications before heading to China as the new chairman of Edelman China. Read Full Story Here!

FDA Needs to Move “At the Speed of Seafood”
Louisiana Seafood News | July 22,2010
by Springfield Lewis

With the look of a man who knows the severity of the situation all too well, Harlon Pearce surveys his business of almost 20 years as supplies of domestic fresh fish, shrimp and crabs dwindle by the day. Pearce calls News Orleans “the seafood capitol of the world.” Today, he stands in a nearly depleted warehouse cooler at Harlon’s LA Fish & Seafood. Read Full Story Here!

Louisiana Seafood Pursues Strategy to Ensure Safety, Brand
Louisiana Seafood News | July 22,2010
by Springfield Lewis

Always in forward motion, Ewell Smith is laying out a three-part strategy to move the Louisiana seafood industry beyond the BP oil disaster – ensuring product safety for consumers and restoring its brand. Read Full Story Here!

New, All-Natural Sweetener to Hit Market
Imperial Sugar Newsrooom | Sep 14, 2010
by Gordon Curry

Imagine baking your favorite dessert or sweetening your favorite beverage with that same cane sugar taste you enjoy but with two-thirds less calories. Consumers will have a chance to do just that with the fall launch of the new all-natural sweetener steviacane™ by Natural Sweet Ventures, a collaboration between Imperial Sugar and PureCircle.  Read Full Story Here!

From Vendor to Valued Partner
Imperial Sugar Newsrooom | Sep 14, 2010
by Gordon Curry

When Joe Lucas joined Imperial Sugar Company in September 2009, he was asked to transition the industrial sales group from a transactional sales approach to a consultative one – a change that promises to make Imperial a top competitor in the overall sweetener market. Read Full Story Here!

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