Featured

PRSA’s Arthur Yann Dies Suddenly

PRSA’s Arthur Yann Dies Suddenly

by / Newsroom Ink on 06/18/2013

Public relations professionals across the country are mourning the sudden and unexpected passing Arthur Andrew Yann III, APR, the current vice president of public relations for the Public Relations Society of America.

Continue Reading

Former IABC VP Paige Wesley Speaks Up – and Out!

Former IABC VP Paige Wesley Speaks Up – and Out!

by / Newsroom Ink on 06/17/2013

In everyone’s life there are days that define who we are, and who we will become. For me, Thursday, November 29, 2012 was one such day. This is Paige Wesley’s story surrounding the circumstances of the layoffs and events leading to the eventual resignation of IABC’s executive director, Chris Sorek.

Continue Reading

Newsroom Ink’s Lallo and Lewis To Present at IABC Heritage Region Conference

Newsroom Ink’s Lallo and Lewis To Present at IABC Heritage Region Conference

by / Newsroom Ink on 06/13/2013

The eighth annual Heritage Regional Conference is being held in Indianapolis. The event features recognized leaders in business communications, including Newsroom Ink CEO and founder Ed Lallo and Springfield Lewis, vice president for this corporate storytelling agency.

Continue Reading

Storytelling, Brand Journalism and Newsroom Ink Included in New Social Media Book

Storytelling, Brand Journalism and Newsroom Ink Included in New Social Media Book

by / Newsroom Ink on 06/10/2013

In a new book by Angelo Fernando, Chat Republic explores the tools of social media and how corporations, publications, activists and citizen journalists use them to convey their messages.

Continue Reading

Embattled IABC Executive Director Chris Sorek Resigns After 11-Months

Embattled IABC Executive Director Chris Sorek Resigns After 11-Months

by / Newsroom Ink on 06/05/2013

Chris Sorek, the embattled executive director of the International Association of Business Communicators, has resigned after serving for less than a year as the organizations operational leader.

Continue Reading

Positioning Executives for Prime Time

Positioning Executives for Prime Time

by / Newsroom Ink on 05/09/2013

Click on the corporate link for most executives. What do you come up with? More often than not, it’s a short bio and head shot – offering the perfunctory and staid, one-dimensional profile.

Now, imagine a sharp, online news magazine format featuring executive viewpoints, media stories, FORTUNE 500 photography and video interviews that bring an executive’s brand to life. Everything the executive wants you to know about his or her personal brand is there ­– all in one place.

Continue Reading

New Age and Old School, Creating Credibility through Brand Journalism

New Age and Old School, Creating Credibility through Brand Journalism

by / Newsroom Ink on 05/05/2013

Familiar with the terms hacks and flacks? The hack is a journalist pounding out copy as a deadline approaches. The flack is a PR pro trying to promote a client for positive mention in the copy being written.

Continue Reading

PR Professionals Are Not ‘Yes Men’ When Pressured to Be Unethical

PR Professionals Are Not ‘Yes Men’ When Pressured to Be Unethical

by / Newsroom Ink on 03/19/2013

Public relations professionals who have provided ethics counsel to senior management are at least as fervent about serving the public interest — sometimes even more so — as they are about their duty to their organizations.

Continue Reading

Newsroom Ink Sponsor’s IABC Houston’s  “Crisis after Crisis – Rebuilding a Respected Brand”

Newsroom Ink Sponsor’s IABC Houston’s “Crisis after Crisis – Rebuilding a Respected Brand”

by / Newsroom Ink on 02/28/2013

Hard-won experience has taught Ewell Smith one thing: You can never be too ready to manage a crisis and communicate about it.

Continue Reading

Newsroom Ink Expands Boundaries of Annual Reporting – Making a Splash for Louisiana Seafood

Newsroom Ink Expands Boundaries of Annual Reporting – Making a Splash for Louisiana Seafood

by / Newsroom Ink on 02/13/2013

At first glance, there’s no doubt the annual report produced by Newsroom Ink for the Louisiana Seafood Promotion and Marketing Board looks strikingly different from the usual fare.

Continue Reading

Top