Ed Lallo

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Feeding the Beast, Creating Content That Matters

Feeding the Beast, Creating Content That Matters

by / Newsroom Ink on 08/16/2012

For communicators, a world that’s gone digital poses as many problems as it does promise. For many producing fresh, credible content is at the core of this digital dilemma. It’s the job of corporate staffs, PR agencies and journalists alike to feed the beast – and they need help now.

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Newsroom Ink’s Lallo & Lewis to Present at IABC Conference

Newsroom Ink’s Lallo & Lewis to Present at IABC Conference

by / Newsroom Ink on 08/07/2012

The power of mapping content to the business through strategic storytelling will be presented by Newsroom Ink’s Ed Lallo and Springfield Lewis at the IABC Southern Region Conference held in Charleston, S.C..

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Created, Curated and Communicated Content is King

Created, Curated and Communicated Content is King

by / Newsroom Ink on 07/01/2012

Content is the new king of communications for a company and it’s brand in the digital era.

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Tom Mattia – Do the Right Thing

Tom Mattia – Do the Right Thing

by / Newsroom Ink on 05/09/2012

Tom Mattia, former Global Head of Communications for Coke and EDS and Chief Communications Officer at Yale University, sat down with Newsroom Ink’s Ed Lallo to discuss public relations and communications.

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Tom Mattia – Strange Bedfellows

Tom Mattia – Strange Bedfellows

by / Newsroom Ink on 04/30/2012

Tom Mattia, former Global Head of Communications for Coke and EDS and Chief Communications Officer at Yale University, sat down with Newsroom Ink’s CEO Ed Lallo to discuss public relations and communications.

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Journalists Decide Who Defines PR

Journalists Decide Who Defines PR

by / Newsroom Ink on 03/12/2012

It has become like a game that no one can win – who can define the un-definable. What is the new definition of public relations? – who can define the un-definable. What is the new definition of public relations?

For Southern Methodist University (SMU) digital journalism professor Jake Batsell the definition of a PR professional in the 21st century is similar to a journalist’s roll of “connecting people to knowledge.”

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