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Political Newsrooms: Misunderstood and Under Utilized

Political Newsrooms: Misunderstood and Under Utilized

by / Newsroom Ink on 08/16/2016

The political online newsroom is not a tool for every campaign, only those that want to win. It could prove to be “the” instrumental factor in deciding a political race.

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Harder Working Journalists Are Turn to Online Newsrooms

Harder Working Journalists Are Turn to Online Newsrooms

by / Newsroom Ink on 08/08/2016

Journalists are working harder, faster and longer to produce more content in both traditional media and the online environment of hits and clicks. But more doesn’t always mean better.

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Tom Mattia – The Art of Storytelling Communications

Tom Mattia – The Art of Storytelling Communications

by / Newsroom Ink on 08/01/2016

Tom Mattia, former Global Head of Communications for Coke and EDS and Chief Communications Officer at Yale University, sat down with Newsroom Ink’s CEO Ed Lallo to discuss public relations and communications.

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Positioning Executives for Prime Time

Positioning Executives for Prime Time

by / Newsroom Ink on 08/01/2016

Click on the corporate link for most executives. What do you come up with? More often than not, it’s a short bio and head shot – offering the perfunctory and staid, one-dimensional profile.

Now, imagine a sharp, online news magazine format featuring executive viewpoints, media stories, FORTUNE 500 photography and video interviews that bring an executive’s brand to life. Everything the executive wants you to know about his or her personal brand is there ­– all in one place.

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Newsroom Ink: The Perfect Communication Partner

Newsroom Ink: The Perfect Communication Partner

by / Newsroom Ink on 07/01/2016

The dynamic newsroom – versus a repository of news releases – is a “must have” tool for top-notched PR and Ad agencies to tie-in the mission of directing the conversation around the brand of the client company; all for the price of issuing a news release a day on BusinessWire or PR Newswire.

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Newsroom Ink’s CEO to Serve on Nicholls State Seafood Board

Newsroom Ink’s CEO to Serve on Nicholls State Seafood Board

by / Newsroom Ink on 08/14/2014

Ed Lallo, CEO of Austin’s Newsroom Ink and Media Relations and Editorial Director for the Gulf Seafood Institute (GSI), has been named to Louisiana’s Nicholls State University’s 2014 Institute for Seafood Studies Advisory Board. Lallo will serve with 17 other Gulf seafood industry leaders on this year’s board.

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