Click on the corporate link for most executives. What do you come up with? More often than not, it’s a short bio and head shot – offering the perfunctory and staid, one-dimensional profile.
Now, imagine a sharp, online news magazine format featuring executive viewpoints, media stories, FORTUNE 500 photography and video interviews that bring an executive’s brand to life. Everything the executive wants you to know about his or her personal brand is there – all in one place.
Tom Mattia. chairman of Edelman China, and former Coca-Cola as Senior Vice President of global Public Affairs and Communications, has served as the senior communications officer of two Fortune 100 companies, directly counseled four CEOs and managed reputational issues for four major global brands — Coca-Cola, Ford, IBM, and EDS.
When the Chernobyl nuclear power plant ruptured in Ukraine in 1986, Dr. Elena Bodnar was brought in to treat victims of radiation poisoning and to study the consequences of radiation exposure.
As Jim Gossen got older, his sleep patterns changed. No longer a night owl, Gossen prefers these days to have an early-morning coffee on the docks with local fishermen near his Grand Isle, La., camp. And while his sleep times are switched, the 65-year-old Gossen still maintains his around-the-clock energy and enthusiasm for seafood, especially Louisiana seafood.
Public relations professionals who have provided ethics counsel to senior management are at least as fervent about serving the public interest — sometimes even more so — as they are about their duty to their organizations.
Hard-won experience has taught Ewell Smith one thing: You can never be too ready to manage a crisis and communicate about it.
At first glance, there’s no doubt the annual report produced by Newsroom Ink for the Louisiana Seafood Promotion and Marketing Board looks strikingly different from the usual fare.
Coca-Cola has introduced another brand to its lineup of iconic labels – brand journalism. With its new Coca-ColaCompany.com, Coke is now the second major U.S. corporation to launch its own brand journalism site. The other is Intel’s Free Press newsroom.
Within 24 hours after the call to Newsroom Ink, the relaunched site – LouisianaSeafoodNews.com – went live as the Category 1 hurricane closed in. Initial stories reported on the Seafood Board’s preparedness, its strategies and actions to serve its constituents.
As Akio Ono, president of Ono Foods Co., Ltd, attended a wedding in Tokyo, his seafood plant in Kamaishi City was rocked by a devastating tsunami caused by one of the most powerful earthquakes to hit Japan – lasting more than six minutes.