Lallo Leaves Gulf Seafood Institute as Newsroom Editor and Publisher

by / Newsroom Ink on 06/09/2016
Lallo Alligator

Gulf Seafood Institute’s newsroom editor and publisher Ed Lallo with alligator hunter Lance Nacio deep in the Louisiana marshes. Photo: Ed Lallo/Newsroom Ink

by Newsroom Ink Staff

In 2013, Ed Lallo, CEO of Newsroom Ink, founded Gulf Seafood News to serve as the “go to” news source for the Gulf seafood industry after Louisiana politicians shuttered the award winning Louisiana Seafood Newsroom he established and ran for the Louisiana Seafood Promotion and Marketing Board. After careful consideration, Lallo, the Media Relations and Editorial Director for the Gulf Seafood Institute (GSI), has decided to turn over the reigns of Gulf Seafood News and his position in order to devote more time to reestablishing Newsroom Ink as the premiere corporate journalism leader.

Gulf Seafood News

An early online edition of Gulf Seafood News.

“After more than six years as acting as editor, publisher, writer, photographer and media relations for sustainable Gulf seafood with the Gulf Seafood Institute and the Louisiana Seafood Promotion and Marketing Board, I want to bring lessons learned with these two industry leaders to other companies and organizations searching for ways their voice can be heard,” said Lallo, who establish the first online newsroom staffed by professional journalists for the Imperial Sugar Company.

Three years ago with no monetary contributions from any organization, Lallo established the newsroom and worked hard to establish it as the most respected source of news about Gulf Seafood for a wide variety of audiences.

In September of that year the Gulf Seafood Institute became a reality, and it’s President Harlon Pearce and Board Member Jim Gossen approached Lallo with the idea of turning Gulf Seafood News into the online newsroom for the organization.

“Having previously worked closely with Harlon as the Louisiana Seafood Board Chair when Louisiana Seafood News was established during the height of the BP Deepwater Horizon crisis, I knew that my new newsroom had found a good home,” Lallo said about the new relationship.

Still lacking funds to properly fund the newsroom, Lallo finance the infant project with funding from Newsroom Ink.   “It wasn’t till a year later that GSI secured limited funding for the project,” he added. “By then the newsroom was known by seafood professionals across the Gulf, chefs, NGO’s, and legislators on Capitol Hill and in Gulf State Capitols, as well as media from one end of the country to the other.”

Senator Cassidy

Lallo (left) with Louisiana Senator Bill Cassidy in his Capitol Hill office. Photo: Ed Lallo/Newsroom Ink

During the last two years the symbiotic relationship between the Gulf Seafood Institute and the Gulf Seafood Newsroom, has built both into respected voices for the Gulf seafood industry; taking a place beside such major players as the Pew Charitable Trust, the Walton Family Foundation, the Environmental Defense Fund and the National Fisheries Institute.

As GSI grew in influence, the newsroom became the information portal that fishermen across the Gulf depended upon, and politicians on both side of the aisle in Washington trusted.

“I am proud to say that I value each and every one of the trusted relationships I built while working with shrimpers, fishermen, processors, the Gulf of Mexico Fishery Management Council, NGO’s, chefs and political aides,” said Lallo. “Gulf Seafood News gave GSI a tool no other organization has been able to duplicate, a platform to give a voice to the many diverse stakeholders of the Gulf.”

The newsroom has played an integral part in helping to secure more than $2.3 million for electronic data collection for the Gulf’s charter-for-hire fleet, passage of H-2B Guest Worker legislation desperately need by fishermen and processors across the Gulf, exposing potentially disastrous fishery plans, and of course feature after feature on fishermen, Gulf State projects and industry insights.

Maryland Oyster Ed

Lallo (center) with Maryland oystermen Olafur Hulduson (left) and Ethan Davis while covering a story in the Chesapeake Bay on 38° North Oysters. Photo: Jim Gossen/GSI

“I want to thank everyone associated with GSI, especially Harlon Pearce, Jim Gossen and Margaret Henderson, with whom I have worked closely and formed close friendships. I am sure our paths will continue to cross frequently,” said Lallo from his Austin home. “I will continue to make myself available to GSI on a project basis.”

Lallo has already been approached by a number of seafood organizations both in the Gulf and beyond, as well as non-profit and governmental organizations.

“I am excited about what the future brings. Especially having more opportunities to offer my expertise in online newsrooms, as well as telling unique stories from behind the camera’s lens, as well as with the written word. I look forward to once again working with longtime clients, as well establishing new relationships for Newsroom Ink,” he said.


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