Imperial Sugar CEO Praises Work of Newsroom Ink’s Journalists

by / Newsroom Ink on 11/06/2010


Imperial Letter Header

by Newsroom Ink staff

In an open letter of recognition, John Sheptor, Chief Executive Officer and President of Sugarland, TX based Imperial Sugar, praised the work of Newsroom Ink’s journalists (formerly The News Group Net) on developing and staffing the Imperial Sugar Newsroom.

“Imperial Sugar Company’s online newsroom has been instrumental in the company’s ability to move beyond a crisis and address the demands of an ever-changing marketplace,” explained Sheptor in the letter. “Its success can be attributed to the strategic editorial direction from senior management, compelling news stories and photography.

John C. Sheptor, Chief Executive Officer and President of Imperial Sugar Company

Together, they chronicled Imperial Sugar’s progress as we strengthen the business and improved industry standards for worker safety, manufacturing processes and food quality.”

According to Sheptor, the online Imperial Sugar Newsroom “gave Imperial Sugar an authoritative voice in the sweetener industry as the company rebuilt its Port Wentworth refinery in Georgia, streamlined and expanded operations in the U.S. and Mexico and launched market-defining products.”

“Key to the newsroom’s success were hundreds of powerful images of employees, customers and suppliers taken by photojournalist Ed Lallo, as well as dozens of insightful and timely business stories written by Springfield Lewis and Gordon Curry,” he went on to say.

Sheptor also praised the work of two of The News Group Net’s founding partners, Springfield Lewis and Ed Lallo, in “helping launch the well-trafficked site, which aligns with the company’s strategic business objectives.”

Sheptor concluded the letter by saying, “weekly, online coverage of Imperial Sugar – along with other prominent industry news and opinion pieces – made the newsroom a go-to-source for employees, customers, investors, analysts and the media. Perhaps most importantly, enabled us to directly tell our story to all key constituents and engage them in a positive, ongoing conversation around our brand.”

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